EOS Finally Reveals Secrets for Success in Exclusive Fast Company Interview

In an exclusive interview with Fast Company, EOS (or Evolution of Smooth as the company is properly known) has revealed previously unknown information about the business strategy that helped rocket them to the top of their industry.

Lip balm has been commercially available for over one hundred years, but in that time it has remained essentially unchanged in terms of marketing or packaging (think of the small tubes that brands like Chapstick or Blistex come in). The founders of EOS were very aware of the staleness in the industry and set about creating a product to shake up the market.

That’s how the unique design of EOS lip balm came to be. The product is intentionally designed with stimulation of the five senses in mind. A distinctive lack of markings, the unusual shape, and even the unique scents and flavors are all carefully chosen to create a product different from the standard lip balm.


There is another key aspect of the lip balm industry that has helped EOS become one its best sellers: its primary purchasers are rarely directly targeted by brands. While women purchase and use lip balm more than any other demographic, most brands simply do not market their products toward women. This large gap left EOS with the perfect niche to fill, and so the company began connecting with women via social media and blogs.

By building this following with their target consumers and designing a unique product, EOS have become the second best-selling lip balm in the industry. Currently the brand is only surpassed by Burt’s Bees. The company moves more than one million units per week and all predictions expect growth to continue in the future. EOS products are widely available on Walmart and other retail stores and online on Amazon.

To continue reading about EOS and the company’s strategy for success, read the full interview at Fast Company.


Ricardo Tosto: The Brazilian Law Specialist

Being a legal representative is one of the most popular professions in Brazil. However, becoming one is somewhat difficult due to the many requirements. Brazilian lawyers must acquire a certificate from the Brazilian Bar Association to represent clients before a law court. Ricardo Tosto is among the trusted and most sought-after litigators in Brazil.

Roles of Lawyers

Lawyers serve as representatives of clients. They educate clients on their legal rights and responsibilities. They also ensure customers are aware of their practical implications. As advocates, Lawyers declares the position of the customer based on the rules of the legal system. While acting as negotiators, legal representatives focus on achieving beneficial outcomes to the client but adhere to the requirement of dealing with others in an honest and professional manner.

Lawyers can act as mediators and solve disputes between two parties. When an attorney acts as a third party neutral, she or he will represent neither party but will assist the parties in coming up with their solution. A lawyer must strive to be competent, reliable, and diligent in all professional functions. She or he must handle all the information regarding client’s representation in a professional manner. A legal representative must also utilize procedures of law for the genuine purpose.

Ricardo Tosto

Ricardo Tosto acts as the managing partner of a Brazilian-headquartered Leite, Tosto e Barros Advogados. He boasts unmatched experience in business law, majoring in M&A, international law, commercial & civil litigation, corporate restructuring, and banking. Ricardo Tosto studied his law degree at the Mackenzie University and his MBA at FAAP. Armed with the concept, capital, and legal expertise, Tosto has transformed his firm into one of the largest and reliable law companies in Brazil.

In his impressive career, Ricardo Tosto has offered legal advice and representation to premium companies, wealthy individuals, and politicians. Various Brazilian-based corporations and government institutions have relied on his high-quality legal services in winning many litigation cases. Some of the legal mechanisms developed by Ricardo Tosto have been incorporated into the Brazilian legal structure. Tosto has served as a role model to many lawyers who commenced their careers as interns at his company.


The Life Of Felipe Montoro Jens

There are many people in finance all over the world. There are only a few who are talented in investments and how they run their companies. Brazil is a hub for finance and industry on odebrecht.com and they have some of the most talented people running their companies. Many of these companies work directly with the country of Brazil and other nations. One person, in particular, that is well-versed in the world of finance and investments is Felipe Montoro Jens. Felipe Montoro Jens is a finance professional from Brazil who is the Chief Financial Officer of Odebrecht S.A. He is also in charge of Odebrecht Participaes e Investimentos or OPI for short.

Felipe Montoro Jens specializes in the finance industry. he has worked in investments for years. At Odebrecht S.A, Felipe Montoro Jens is the Chief Executive Officer of a subsidiary called Odebrecht Properties. Mr. Jens also served as the Chief Executive Officer of Energipar Captacao S.A. As the President and Chief Executive Officer of Odebrecht Participates e Investimentos, Felipe Montoro Jens ran the company to success and guided his employees in the right direction. His leadership was a turnaround for the company, which lead to many successful years.

Not only was he President and Chief Executive Officer but Mr. Jens was also the Senior Officer of Finance and the Senior Officer of Investments on YouTube. At Concessionaire do Centro Administrative do Distrito Federal S.A, Mr. Jens is on the Board of Directors as Chairman. On April 30, 2010, Mr. Felipe Montoro Jens was appointed Director of Braskem S.A. He left that position in 2013.

Over the years, Felipe Montoro Jens has proven to his colleagues and his critics his talent and capabilities at http://www.checkdirector.co.uk/director/felipe-montoro-jens/. In his business affairs, he has shown his leadership and he has become an ally to his colleagues across the globe. Odebrecht S.A is successful due to his ability to be a team player.

Madison Street Capital and ARES Security Corporation strike a deal

Madison Street Capital is an intercontinental investment banking company. It became the special financial consultant for ARES Security Corporation. Madison will provide both debt and financial arrangements for the ARES. Madison offers more than consultancy. Madison Street Capital reputation was the reason for this worthy financial transaction. ARES Security is founded in Vienna VA. It takes the lead in the risk management industry because it offers a broad range of security software solutions.


Corbel Structured Equity Partners offered this minority capitalization thanks to the arrangement done by Madison Street Capital. Madison’s CEO, Charles Botchway, announced the transaction while its Managing Director, Reginald McGaugh led it. Corbel is a structured equity fund that started in 2013. It seeks to promote operational and strategic value to its clients.


Reginald said that working with the President at Ares Security, Ben Eazetta was a great honor because Ben is also a shareholder. He described Ares Security as a unique firm that offers a high-end set of technology solutions to clients. These security solutions seek to protect the most significant assets that their customers possess. Reginald congratulated the board and the management team for its exemplary work in challenging them to get the best financial partner available. Ares has its headquarters in Vienna VA. It seeks to preserve complex systems used by nuclear, government, transportation and energy industries.


Ares Security appreciated the work done by the Madison Street Capital team. Ben found the whole process impressive, especially in due diligence and analysis. The team gave its best to get Ares the best financial partner and expressed their gratitude and prospect of having a personalized capital structure in the future.


Ares demonstrated how the structure that Corbel gave would be the most effective direction towards considerable equity value. Corbel offered a responsive and flexible capital solution. The partnership, therefore, paved the way for them to maintain a quick sales momentum. It would also help them to capitalize on emerging revenue opportunities.


Madison Street Capital’s success is a result of a combination of values and norms. The company delivers its corporate financial advisory services with excellence, integrity, service and leadership. It also has an extensive experience in valuation, financial options and merger and acquisition. It has also held businesses with private and public companies. The excellent services that Madison Street Capital offers position their clients for success on a local and global marketplace.


Once Madison undertakes a new client project it makes the goals its own. Madison understands the effect of changes in emerging markets on the global growth of its clients. It, therefore, maintains its primary focus on crucial assets. Madison Street Capital promotes professional standards and is the reason for its global trust among clients.

Pattiz Launches New Podcast

Norman Pattiz, head of PodcastOne, is bringing a touch of the paranormal to listeners with a new series title Beyond the Darkness. Experts in the world of supernatural research and investigation will meet up with professional wrestler and podcast darling Chris Jericho to discuss demons, ghosts, monsters, aliens and inexplicable mysteries of the bizarre variety.


The Jericho Network was the perfect fit for such a show, Pattiz noted in a recent statement. Since coming to this corner of the entertainment world, Jericho has been part of many shows on PodcastOne that have helped to grow the network’s audience. This has gone well beyond wrestling fans Jericho brought with him to his discussion shows, making it clear that he’s the perfect fit to host discussions on new topics.


With such an instrumental position within PodcastOne, it’s fitting that Jericho is equally excited over what Time Dennis and Dave Schrader, the hosts of the show, will bring to listeners every week. Both hosts have extensive history covering paranormal, and these experts know how to put topics on Beyond the Darkness in the proper context for listeners new to the subject.


Subscribers to PodcastOne shows can except Beyond the Darkness to be released Mondays on the PodcastOne app. It, along with other PodcastOne shows, are also made available on iTunes.


About Norman Pattiz:


Founder of Westwood One, one of the largest radio networks to provide broadcasts across the continental United States, Norman Pattiz has enjoyed a lengthy career in broadcasting. By 2010, Pattiz’s media empire grew with Courtside Entertainment Group, where he shifted focus to the ever-growing online audience. This prompted the founding of PodcastOne, reaching discerning listeners with content curated for savvy media consumers.


Beyond the world of business, Pattiz has been active in government communications. In 2000 he was appointed to the Broadcasting Board of Governors, serving under both Presidents Bill Clinton and George W. Bush. In this capacity, Pattiz oversaw distribution of government funds to programs like “Voice of America,” “Radio Free Europe,” and “Middle East Broadcasting.” Pattiz was also responsible for regulating programming broadcast in Arabic and Farsi in the United States and in more than 22 other countries, making responsible for more than 40 million listeners.


By 2009 Pattiz’s contributions to broadcasting was recognized by the Library of American Broadcasting and was awarded the Giants of Broadcasting Award. In the same year Pattiz’ name was also added to the National Radio Hall of Fame.

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Josh Verne And The Right Mindset In Leading

While a lot of people are followers, many of them have dreams of being leaders. However, not that many have an idea of what it means to be a leader. After all, a lot of leaders don’t get respect because they don’t act like a respectable leader. They are more interested in controlling others. Some either grow from their experiences and become the respectable leader. Others tend to lose out on some valuable lessons. Josh Verne himself has discovered the importance of being a leader as opposed to being a boss. He talks about it on many occasions.


One thing that Josh has done was develop the necessary mindset for effective leadership. This involves putting others first. Therefore, he has to be willing to serve those that follow him. He has to also be willing to show people the way as opposed to just sitting around expecting them to follow orders. Fortunately, Josh Verne has shown that he is someone that is respectable. He has taken the time to help the employee out in this respect. This also makes it easier for the employee to adapt to the job environment.


Josh Verne also has a lot of advice for people in many different circumstances. One thing that is a given in the workplace is disputes. There are always going to be disputes. Therefore, when it comes time to help with the dispute, it is important to listen to both parties. One of the worst things that could be done is to make it look like one is taking sides in the dispute. This could alienate one party. As a result, the mediator is going to be made to look bad. Josh Verne has learned how to solve many problems when it comes to the workplace. For one thing, he has realized that he is growing.

Achieving Success Through Jim Hunt’s Strategies With VTA Publications

If you are looking for high quality business and investment products, you are in the right place. Jim Hunt VTA Publications is a renowned creator of high-demand business and wealth-building information products, including books, ebooks, courses and training programs. You will want to check Jim out if you have never read about him and his stock trading programs.

Jim is obviously a reliable entrepreneur, author, publisher and business coach. Jim is highly experienced in a variety of business and finance subjects and published his books and training programs through VTA Publications, a well-established and successful publishing enterprise on slideshare.net.

Jim Hunt has declared to make his mother a millionaire in the stock market, and it is without a doubt going to occur in just 10 trades. The first part of the process has been recorded and is accessible on YouTube. It is normally an appealing challenge and numerous individuals have trust that Jim will deliver on his promise as he has often done in the past.

New entrepreneurs on streetwisenews.com starting in the stock market for the first time have to have access to high-quality sources of quality education and training in order to make a fortune. Just like figuring out to ride a bike, you should set up the system and have the ability to keep progressing and you will without any doubt realize huge profits on prnewschannel.com.

One incredible benefit of acquiring stock trading skill is that it lasts a lifetime. You have several years to develop and hone your capabilities. You can reach your goals without struggles once you get the knack of what works and what to stay clear of.

Jim Hunt has produced the appropriate training programs and courses for you to utilize. With his great experience in the sector and commitment to giving top quality advice and guidance, Jim is definitely no doubt one of the brightest minds in the investment and business enterprise sectors.

By following the programs and tutorials put together by Jim Hunt, and published by VTA Publications, anybody who is truly serious about becoming financially self-sufficient will be absolutely able to do and transform their life.

How Evolution Of Smooth Took Over Lip Balm

An Eye For Millennial Women

When Evolution of Smooth was founded in 2007 it was created with a female demographic in mind. This was considered a dangerous move, but the founders of EOS had research indicating that women were in fact using lip balm at much greater rates than men. Creating a brand of lip balm specifically meant for women was exactly what they set out to do. With the help of social media and celebrities they would finally sell their ideas.

Social Media Changes Everything

Evolution of Smooth is a product of the late 2000s and it reflects the way marketing changed last decade. Instead of focusing on creating a television campaign and centering everything around that, EOS lip balm sought to target young women by appealing to them in social media and music videos. When these girls saw their favorite celebrities and web personalities wearing EOS lip balm and taking selfies with it the success would come naturally. Now Evolution of Smooth is a company worth millions and one of the most popular brands of lip balm in the world. In fact, Evolution of Smooth (https://evolutionofsmooth.com/lip-balm/smooth-spheres.html) is even more popular than Chap Stick.

Where Evolution Of Smooth Goes From Here

Evolution of Smooth is planning to expand beyond the lip balm market and target other personal care products. Today, the brand is being sold on major stores such as Amazon and eBay. With Evolution of Smooth lotion and shaving cream among some of the latest products that EOS is promoting it seems as if that idea is nearing fruition. Building a brand, especially a cosmetic brand, isn’t an easy thing to do. Trying to take over the lip balm market seemed like an odd idea to many people, but it has clearly paid off. The future looks bright for Evolution of Smooth and none can deny its power or success. To learn more about EOS’ success, visit fastcompany.com.


How Mike Baur Is Transforming Lives Through The Swiss Startup Factory

Mike Baur is a Swiss entrepreneur who previously worked as a banker in the private banking industry of Switzerland. He is the brain behind the formation of the Swiss Startup Factory, which has been giving support to talented IT startups within Switzerland. Through the Swiss Startup Factory, Mike Baur has supported many young entrepreneurs, who finally made their dreams a reality by getting the needed support to launch their ideas. To offer the young entrepreneurs a chance to progress, the company offers a three-month incubation program that allows them to access all the support they need to kick start their ideas.


Business strategy

In the absence of a clear strategy, a business cannot manage the vagaries that come about while running the business. Young entrepreneurs often lack the needed experience to mitigate some of the challenges that are presented while running the business. To overcome these problems, there is need to come up with a strategy that spells out what course of actions to take in the event the business suffers one of the problems that kill startups. The Swiss Startup Factory offers the entrepreneurs a chance to learn about the industry and to draft business strategies that are considerate of the challenges that threaten the progress of a young business.


Mentorship from experienced professionals

Most importantly, the Swiss Startup Factory allows the entrepreneurs to meet with highly experienced professionals, who own and run big businesses in different industries. The interactions they hold with these professionals support them to understand about the market and in the event they feel stuck, they have people who are capable to consult. This mentorship program equips the entrepreneurs well to face the complexities of the market.


Additionally, entrepreneurs can also get funding from the investors, who are people with many years working on the development of businesses. Once the program is over after the three months, the Swiss Startup Factory offers the entrepreneurs a post accelerator support for five months to monitor their progress.


More about Mike Baur

Born and raised in Fribourg, Switzerland, Mike Baur is a successful entrepreneur who worked in the Swiss private banking industry for almost 20 years before he resigned to venture into entrepreneurship. At the age of 39, he moved from banking to entrepreneurship and this action saw him launch the Swiss Startup Factory, a company that has been offering startups the needed support to grow to become successful businesses.


Vinny Parascandola’s Leadership Maintains AXA’s Advisors Leading Position

AXA is the trademark name of the AXA Equitable Financial Services and its affiliated companies. Services that the AXA brand of companies’ offers includes wealth management and financial protection. These companies are also premier providers of services such as financial advice, retirement strategies, life insurance and employee benefits. AXA has an incredible wealth of experience; they began service to clients as early as 1859, helping them actualize dreams for their legacy and loved ones as well.


The main AXA’s life insurance company; AXA Equitable Life Insurance Company is among the leading companies in the United States offering life insurance and retirement savings. This is a company that boasts of an estimated 2.47 million household clients across the nation. The firm has over four thousands of professional financial advisors to help families, individuals, and business owners in coming up with strategies to help them make substantial progress on their path to financial security.


As an executive of the main U.S branch of the Paris-headquartered Group, Vincent Parascandola is one of the people driving the company. He serves as the Senior Executive Vice President and is responsible for management development, retention, and recruiting, sales, productivity, development of professional and experienced financial experts.


Mr. Parascandola is richly experienced with over 25 years of experience in the sector. He started his career in 1987 serving as an agent who got recognized as the National Rookie of the Year. In 1990, Vinny went to serve MONY Life Insurance holding a variety of both local and national field management roles before joining the AXA Advisors in 2004. Upon arrival at AXA, he was named as the president of the Advantage Group; an affiliate of the AXA Equitable which was created to attract experienced financial experts. He has also served as the co-manager of AXA’s New York Metro Branch.


Vinny has been recognized for his remarkable leadership, earning himself several management awards in his career. These awards include GAMA’s Career Development and the Master Agency Awards. He is also reputed for his oratory skills and has spoken in many company and industry summits. He is also a member of GAMA and the ex-president of Florida chapter.