Desiree Perez and Jay Z negotiates a lucrative deal with Sir Lucian Grainge

In 2008, Jay Z signed a great 10-year deal of $150 with the Live Nation. The great deal is almost expiring, and Jay sounds out other major players in the music industry about taking a stake in his recorded-music business at the Roc Nation. The expiry of the 360 deal could result in a buy-sell situation where either party buys the company outright (Roc Nation) or sell out the stake to the other.

According to close associates, Live Nation is looking forward to signing up for another lucrative touring deal with the rap mogul but is planning to withdraw from the recorded music side. It will not extend the 360 deal with Jay Z. Live Nation has a long-standing and lucrative touring relationship with Jay and would like it to continue for years.   Additional reading on

Desiree (Des) Perez is Jay’s top executive at Roc Nation. Desiree and Jay met with Sir Lucian Grainge, the Chairperson and CEO of UMG (Universal Music Group), at his offices. This could be an indication that UMG will purchase a stake in Roc Nation. The success of deal could give Jay Z more capital to develop new artists and also to reinforce Tidal, his streaming service, which is facing stiff competition from larger services such as Spotify and Apple. The Roc Nation’s artists are Jay Z, Shakira, Meek Mill, Rihanna, and Fat Joe.  For update on Dez timeline activities, hop over to

UMG already has a distribution contract with Roc Nation, though it is a small percentage of the business. An insider at UMG disclosed that the partnership with Roc is significant, and further association of the two firms would be great. However, it is not clear if the deal was made.

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Des Perez has been a close associate of Jay Z for approximately two decades. Des has an incredible record for managing SC Enterprises. She is a fierce and tough negotiator and is very good at numbers.For an update on Dez recent timeline activities, hit   Des Perez has a great history that intimidates her counterparts at other great companies. She is an executive at Roc Nation and is in charge of the entire operations.  More to read on

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