How Desiree Perez Led To A Revival Of Tidal

In the few years after its debut, the new online music streaming service Tidal was in rough shape. The company, backed by Jay Z, had burned through it’s third Chief Executive Officer and seemed destined to be an also-ran against competing services. Suddenly the fortunes of Tidal turned around on the basis of exclusive content and a more refined music experience. This turnaround is credited to Desiree, also known as Dez, Perez. who has been furiously working behind the scenes to make operational changes in how the company operates and signing deals with big name musicians.  For updates on Dez recent timeline activities, click on

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Dez Perez has been a friend and associate of Jay Z for almost 20 years. He knew that bringing her in would lead to needed changes and likely lead to more users of Tidal. Check for related article.  Perez quickly got to work and signed deals with some of the biggest names in the music industry including exclusive albums released by Rihanna, Beyoncé, Kanye West, and T.I. being released only on Tidal. Just after Kanye West’s album TLOP released on Tidal the app rose to its highest chart placing ever on the iTunes Store and garnered an 1 million new trial members.  Check for related article.

Another change at Tidal was that it became focused on what was new in the music industry instead of being a curator of older music. This change not only appealed to more users of the app but it also cut Tidal’s costs as having a large catalog of back music is very expensive. This change was due to Desiree Perez as she is known as a person with an excellent ability to run numbers in her head and quickly calculate cost/benefit ratios. The app now offers two primary offerings; a hand-picked selection of new releases and another section dedicated to emerging artists and exclusive live performances.  Head over to for additional article.

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Roc Nation Pondering New Move as Desiree Perez and Jay Z Watch On

Almost a decade ago Jay Z and Live Nation met up and signed a prolific agreement between the two parties. Live Nation would sign Jay Z, and the Roc Nation company, to a ten year contract worth $150 million in total. That gigantic sum of money helped to continue Jay Z’s progressive rise to the top of the hip hop food chain. Now the prolific mogul and legendary producer is looking to see what could potentially come next for his business empire. Live Nation and Jay Z have hit a wall where they each have the opportunity to walk away and pursue better deals. More to read on

Desiree Perez, a business partner and long time associate of Jay, has been involved with preparing Roc Nation for any potential move.  Check to read more about Dez.  In fact, Perez and Jay Z made a trip to Santa Monica to sit down with the Chairman and CEO over at Universal Music Group. Universal Music Group isn’t publicly pursuing a contract with Jay Z and Live Nation but the writing appears to be on the wall. Lucian Grainge, the aforementioned CEO, knows that bringing Jay Z on board could be a huge deal for both parties — especially with Roc Nations extensive list of artists including Rihanna, Fat Joe, Shakira and Meek Mill.  For more reading, click this

Right now the crossroads for Live Nation and Jay Z seem to center around the recorded music aspect of their contract. Over the past decade we have seen the music industry change in fundamental ways. Live Nation has watched these changes and has decided that they want to get out of buying music. An insider with sources close to Live Nation said, “Live Nation had bought into the artists’ rights and recorded music, but they are not extending any of those relationships.” The same insider went on to point out that Live Nation simply isn’t buying any recorded music at this point in time.  Interesting article on

Meanwhile, UMG and Jay Z could be heating up in the near future. An insider at UMG said, “It would be great to get further into business with him.” The source went on to add that no official talks have yet taken place.  Head over to for related article.

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Desiree Perez Has Unique Skills

Desiree Perez has earned a reputation for having strong negotiation skills as well as excellent accounting abilities. Next is her history of achievements as well as managerial talents which speak for themselves. She has earned credit for the Beyoncé’s Formation stadium tour. She was a key player in the deal signed by Rihanna with Samsung.

Desiree Perez is a part of the Hova Circle which is highly influential. This is a collective that includes her husband, Jay Brown, besides Jana Fleischman, Chaka Pilgrim as well as TyTy Smith. It is this group that is behind the Roc Nation as well as Tidal too.

With all these efforts made by Desiree Perez, the Tidal app and its streaming service are able to cut their own path. The company is fast making inroads into the competitive industry of streaming of music. It is aiming to score more and more music fans as its customers.   Check this on

There is another thought making the rounds that the company will not turn down any purchase offers that may come from any corporate interests and are exciting enough. This is because Tidal is not having the same resources as its other competitors like Apple Music or Spotify. Now it is to be seen how fast Desiree Perez is able to bring Tidal back and set it on a path to glory. She has already done it earlier. Hence few doubt that she will be an achiever once again.

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Recently Tidal has attempted to focus more on new and upcoming music and not on their existent catalog of cuts any more. They are trying to promote some different categories. These would include Tidal Discovery that will be their new releases. Next will be Tidal Rising that is of upcoming artists, and another will be Tidal X featuring exclusive live material.  More to read on

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