JHSF is one of Brazil’s biggest real estate companies. It is about 42 years old, and it’s a family business. The company initially began as JHS, a construction company. It later came to be a development company before evolving into a real estate firm. It deals with the JHS development of business complexes, hotel, and restaurants and it also has a very lucrative contract to develop an airport. The company enjoys a good reputation for excellence and is highly esteemed by its previous clients, as well as the repeat ones. Even though some people misguidedly fathom it to be a high-end clientele real estate, such a claim can easily be disputed.
JHSF owns several strings of thrifty commercial buildings. It even owns the Santa Cruz Metro shopping center. JHSF’s commercial complexes house several law firms and shopping stalls that serve the entire Brazillian middle class. The perception that it seems only the rich can be attributed to the numerous positive reviews JHSF has received in the past from very wealthy clients who had very generous projects they needed to be developed. Because such individuals are very hard to please, the reputation should allude to the high-quality services that the company made.
The Family Model
The company was founded back in 1972 by Fabio Auriemo and Jose Roberto. The two brothers had differences in how the company should be run and thus decided to split it into JHSF and JHSL. Fabio’s JHSF veered away from JHS’ construction business and ventured into development. The two brothers are still close though.
Fabio grew the company into a real estate firm that heavily featured the input of his family members. Because of its ability to be innovative, daring, of quality, pioneering and to identify opportunities in the market of operation, JHSF managed to accumulate vast properties Sao Paulo, New York, and Salvador. All the time, Fabio had been keenly grooming his son, José Auriemo Neto, to take his place.
Then, one day, José Auriemo Neto proved himself worthy to his father and the owner of JHSF. He made his vision and passion for the company as well as his insight and negotiating skills all at once. First, he identified the potential of a parking lot that one one else had. He managed to convince the skeptical president to purchase the parking lot, which was at the edge of the Marginal Pinheiros. The acquisition was cheap since no one knew its value other than the young man. Later, the acquisition came to be the most profitable investment that JHSF ever made in its entire existence. Fabio was more than happy when he finally bequeathed Jose the JHSF presidency.